Madurai, November, 2017: Targeted at educating architects, engineers and painting contractors and applicators on the appropriate painting systems made available by Asian Paints; the Indian multinational paint company organized a special property to reverberate the same. Asian Paints Sangamam was an impressive walk-through highlighting and educating visitors on the complete range of Asian Paints products made available in categories across emulsion paints, waterproofing, wood finishes, adhesives and application tools to name a few. This event was conducted over two days on 7th and 8th November, 2017 at Hotel Heritage in Madurai.
AtSangamam,meaning rendezvous in Tamil, the attendees were not only imparted with learning and knowledge regarding the wide range of products that they did not knowwere offered by the company, but they were also made aware of the divergent service offerings and programs that the company runs for applicators like Masterstrokes. The company put up 16 stalls manned by their own staff, demonstrating as well as showcasing the entire range of Asian Paints to the attendees. Furthermore, Asian Paints revealed some new innovations and possibilities in products and techniques that could help attendees enhance their business as well as delight customers. Amongst the new offerings are Royale Atmos, Tractor Emulsion Shyne, UltimaProtek range of products, apart from APAdhesives range, a category that Asian Paints recently entered into. The company also showcased its now popular Smart Care waterproofing range, painting tools and mechanised tools that makes painting better, faster and easier.
Asian Paints believes in good quality end to end solution.
Commenting on the property, Amit Syngle, COO, Asian Paints Ltd., said, “We believe in good quality solutions that are long lasting, beneficial to the consumer and are healthy for the applicator. This is what we offer at Asian Paints with our range of products and through Sangamam, we aim to spread the knowledge and learning to more professionals in the field. Madurai is a huge potential market for Asian Paints. With an entire hub of Madurai architects, engineers and painting applicators present here, we were not only able to build a rapport with them but cater to their varied and growing needs as well..”
Asian PaintsSangamam was a success with a turnout of over 2000 attendees. The number of painting contractors who attened the event was immense. Being centrally located in Tamil Nadu, the event saw architects, engineers and painting applicators travel from in and around Madurai, including neighbouring districts like Theni district, Dindugal district, Sivakasi, Sivagangai, Virudhu Nagar and parts of Ramnad to be a part of the event.
About Asian Paints
Since its foundation in 1942, Asian Paints has come a long way to become India’s leading and Asia’s fourth largest paint company, with a turnover of Rs. 170.85 billion. Asian Paints operates in 19 countries and have 26 paint manufacturing facilities in the world, servicing consumers in over 65 countries. Asian Paints has always been a leader in the paint industry, innovating new concepts in India like Colour Ideas, Home Solutions, Colour Next, and Kids’ World.