Chennai, April , 2019: Lifestyle, India’s most preferred fashion destination, announces the launch of its latest store at The Marina Mall, Chennai. Inaugurated by renowned actress, Andrea Jeremiah, this is Lifestyle’s 6th store in Chennai and 77th in the country. Known for her glamorous style, Andrea was looking stunning in Lifestyle’s latest Runway collection.
Spread across three floors and 50,000 sq. ft., the new Lifestyle store provides a seamless shopping environment, elegantly framing the trendy and fashionable offering that Lifestyle is renowned for. It offers an immersive shopping experience with curated fashion lines, larger than life digital screens showcasing the latest fashion trends, best-in-class store fixtures and a selection of brands that offer a retail experience that is both unique and memorable.
With this new store launch, coinciding with the brands completion of 20 glorious years in the industry, Lifestyle continues to provide participative and engagement driven experiences for its customers with the highlight being its curated collection, efficiency and service. At the store, customers can choose from a wide variety of national and international brands, including Forca, Ginger, Melange, Vero Moda, Code, Jack & Jones, Van Heusen Pepe Jeans, Bossini, Catwalk, Red Tape, Tommy Hilfiger, Casio, Colorbar and more.
Speaking on the launch, Mr. Vasanth Kumar, Managing Director, Lifestyle International Pvt. Ltd. said, “We are extremely happy to launch our new store at The Marina Mall, Chennai, taking our store count to a total of 6in the city. This launch is made even more special as Lifestyle completes 20 years in the industry. On this occasion, several exciting offers and activities have been planned for our customers every weekend, to ensure that they get to experience the very best of the brand. With our new store, we are happy to provide them with another truly world-class fashion destination to shop the latest trends and the choicest of brands from.”
Speaking on the occasion, Andrea Jeremiah said, “I am excited to be here today, launching my favorite brand, Lifestyle. This occasion is even more special as the brand completes 20 years as a fashion leader. Lifestyle offers a fantastic array of choices that are on trend and suit my style. The collection is cool, stylish and comfortable and I personally love their highly exclusive Runway Collection. It’s truly a one-stop destination to shop for all your fashion needs.”
Completing 20 years in the industry, Lifestyle continues to strengthen its commitment to latest trends and the best of fashion with a curated collection designed for incredible experiences. With trends across all touch points of every fashion journey, the brands curated collection provides consumers the power of choice and an immersive fashion experience.
Lifestyle is now also available online through lifestylestores.com where customers can shop from the convenience of their home. With features like Click & Collect and Return to Store, Lifestyle offers a true omni-channel experience to its customers. Introduced to facilitate better service and provide its customers with simpler and faster shopping experience, the Lifestyle app is also available for Android and iPhone users.