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Aditya Roy Kapur and OPPO come together for F11 Pro #BeBrilliant ad campaign

National 2019:  OPPO, a leading global smartphone brand announced the launch of the new OPPO F11 Pro TVC with Bollywood star, Aditya Roy Kapur. The TVC highlights the features of OPPO F11 Pro laying special focus on the VOOC flash charge 3.0 which offers a fast charging performance, giving consumers with an uninterrupted experience. The newly launched OPPO F11 Pro is equipped with a new 48MP Ultra-clear camera system, a rising camera, and a panoramic screen, providing customers with an easy to use and flawless user experience.

The TVC portrays the agility and magnetism of the Bollywood star Aditya Roy Kapur which is in synchronization with the VOOC flash charge. Aditya Roy Kapur rushes to reach his destination during which he showed off in front of his friends how OPPO F11 Pro’s VOOC flash charge 3.0 became his savior. The TVC highlights that the VOOC 3.0 of OPPO F11 Pro can match up with your speed and saves you on real time. It will go live on OPPO’s YouTube, Facebook, Twitter and Instagram accounts supported by the hashtags- #BeBrilliant and #OPPOF11Pro

Speaking on the association, Mr. Charles Wong, CEO, OPPO India and President OPPO South Asia saidAt OPPO, we aspire to surpass the consumer expectations, be it technological innovation or device make-up. We wish to now propel OPPO F11 Pro stature with the dynamic Bollywood actor Aditya Roy Kapur, who is a youth icon and is popular for his compelling personality and stylish attitude which is completely in tandem with our brand philosophy. Just like OPPO’s belief of bringing something distinctive and advanced, the actor believes in doing the best for his fans. Our OPPO F11 Pro clearly calls out to millennials who believe in living their life to the fullest and capturing each experience.”

Commenting on the association, Aditya Roy Kapur, Bollywood TV actor said, “It was a great experience to collaborate with OPPO which is one of the most trusted mobile brand that offers stunning features from innovative technologies to different designs at the best value. I am confident that OPPO F11 Pro will continue its momentum amongst the youth.”

Link to the TVC – https://youtu.be/ukBVYAO2m3A

Credit Role

Agency– Ogilvy & Mather Pvt Ltd

President- Branch Head, Ogilvy North: Kapil Arora

Creative- Vikash Chemjong, Basabjit Majumdar, Saroj Patra

Account Management- Varsha Raina, Priya Nanda, Prashant Panwar Films

Production house- Rabbit Hole

Director- Shujaat Saudagar

Director of Photography- Ravi Varman  

Main Animation- F9 Post

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