Chennai, December , 2017: 7Up joined hands with renowned music maestro A.R Rahman, to launch its biggest ever music platform – ‘7Up Thamizh Naattin Kural’ – celebrating the vibrant spirit of Tamil Nadu. The state-wide voice hunt is now in Chennai with specially crafted 7UP mobile recording studios visiting 34 locations across the city in search of singing talent. 7 lucky winners will sing live with A.R Rahman at a concert in Chennai. Details of locations available on www.7Up.in.
Actress and singer Andrea Jeremiah kicked off the Chennai auditions, by recording her voice entry to the contest at the 7Up mobile studio stationed at Women’s Christian College. She engaged with the city’s budding singers and spoke to them about her penchant for music.
Speaking about the city-wide auditions, A.R Rahman said, “Chennai is a land of rich heritage, and there is magic in the air here. With 7Up Thamizh Naattin Kural, we are celebrating Tamil Nadu’s rich musical legacy, and I am looking forward to discovering new musical talent from Chennai.”
In Chennai, visiting the 7Up mobile recording studio, well-known actress Andrea Jeremiah said, “The enthusiasm of the crowds here in Chennai is palpable. I saw some very talented singers coming in to record their entries and participate in 7Up Thamizh Naattin Kural. I wish the people of Chennai all the best, and hope to see at least one of these talented people performing live on stage with Mr. Rahman.”
Vipul Prakash, Senior Vice President – Beverage Category, PepsiCo India said, “Music is a remarkable unifier and 7Up Thamizh Naattin Kural is our way of saluting Tamil Nadu’s rich and vibrant cultural heritage. In association with music maestro A.R Rahman, we look forward to taking the innovative platform through the length and breadth of the state. We are excited to bring our mobile recording studios to Chennai in a bid to discover the city’s best voices.”
The mobile recording studios are stationed in Chennai till 22nd December. The city’s budding singers will be able to visit the vans at Stella Maris College and Royapettah amongst others, and record their entries. Participants will also be able to submit their entries by calling toll-free number 18001200077, and recording his/ her voice.
A refreshing, lemon-lime flavored beverage from PepsiCo, 7UP has been one of the most loved beverage brands in Tamil Nadu for over two decades, with well-loved campaigns like 7UP Pattalam and 7UP Upstarters. The brand’s new initiative, ‘7UP Thamizh Naattin Kural’, will create a unique musical platform for singing talent from across Tamil Nadu to participate in and win the opportunity of a lifetime to perform alongside music maestro, A.R Rahman.
The top 20 contestants shortlisted from all the entries received will be invited to Chennai to perform in front of a jury panel. The 7 best singers will be selected from this audition and will train with Mr Rahman’s team. They will then perform on stage at a live concert to be held in Chennai in January 2018 to mark 25 years of A.R Rahman’s timeless music. One lucky winner among the seven finalists will also be awarded a one-year scholarship at AR Rahman’s globally renowned KM Music Conservatory.
In addition to Chennai, the 7UP mobile recording studios will also be visiting colleges and popular locations across Cuddalore, Erode, Coimbatore, Madurai, Kanchipuram, Nagarcoil, Salem, Tiruvannamalai, Tiruchirappalli, Tripur, Tirunelveli, Thoothukkudi, Vellore and Karaikudi.
To know more about 7UP Spirit of Tamil Nadu and for terms of participation, please log onto www.7up.in
About PepsiCo India:
PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 62 plants across foods and beverages. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker.
PepsiCo’s growth in India has been guided by “Performance with Purpose”- our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in