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7UP AND A.R RAHMAN REVEAL 7 NEW VOICES FROM TAMIL NADU

Chennai, January 2018: PepsiCo India’s ionic beverage brand,7Up,and renowned music maestro, A.R Rahman, today announced the winners of 7Up Thamizh Naattin Kural, an exciting talent platform to celebrate the spirit and vibrant talent in the state.

The seven winners of 7Up Thamizh Naattin Kural are Padmaja S, Sri Hari, Purnima Krishnan, Kiran Shravan, Gitanjali Subarayan, Tania and Indu Lekha.

The 7Up Thamizh Naattin Kural voice hunt received over 13,500 entries through the contest’s toll free number, and through specially crafted 7Upmobile recording studios that traveled to over 200 locations across 15 cities in search of the state’s best voices.

At a live audition in Chennai today, 20 shortlisted contestants competed to win a chance to be one of 7 chosen voices to sing with A.R Rahman on stage at the 7Up A.R Raman concert in Chennai on 12th January. The 7Up A.R Rahman ‘Netru, Indru, Naalai’ (‘Yesterday, Today and Tomorrow’) concert celebrates 25 years of Mr. Rahman in the music industry, where the maestro will pay tribute to his homeland.

Speaking on the occasion, A.R Rahman said, “I feel truly overwhelmed by the love and response from the people of Tamil Nadu for 7UP Thamizh Naattin Kural. It was a wonderful chance to hear some very talented, undiscovered voices from across the state. It was a tough task for our jury to shortlist and to select the final seven winners. These singers represent the rich and diverse talent that resides in every nook and corner of this land. I am looking forward to celebrate this spirit of Tamil Nadu with the seven chosen winners at the concert in Chennai.”

Gaurav Verma, Associate Director – Flavours Marketing, PepsiCo India said, “7Up is a well-loved brand in Tamil Nadu, and enjoys a deep connect with the people of this state. Over the years, 7Up has always been at the forefront of bringing to consumers innovative talent platforms including in cricket, dance and drama. The past two months have been an exciting journey of discovery, as we witnessed some phenomenal talent coming forward to participate in 7Up Thamizh Naattin Kural. The passion and excitement we saw among the youth at each location was heart-warming. We now look forward to seeing these seven winners live their dream as they perform live on stage alongside the legendary A.R Rahman. We wish each of these gifted singers all the very best for a bright future in music.”

Sandeep Mehta, CEO ,Brand Activation, Wizcraft International Entertainment shared “It has been a pleasure to be associated with Mr AR Rahman and continue the celebration of his completion of 25 years through a concert in his hometown, Chennai. After his live performance at the IIFA weekend in New York, we would like to see all his fans at the YMCA grounds on 12th January 2018 where he will take us through his musical journey. Tickets have been priced to ensure every true fan can be a part of the concert.”
A refreshing lemon-lime flavored beverage from PepsiCo, 7Up has been one of the most loved beverage brands in Tamil Nadu for over two decades, with well-loved campaigns like 7Up Dance Pattalam, 7Up starters and now the 7Up Thamizh Naattin Kural.

The seven winners of 7Up Thamizh Naattin Kuralwill undergo training, before performing with A.R Rahman at the 7Up A.R Rahman ‘NetruIndruNaalai’ concert in Chennai on12thJanuary 2018.One lucky winner among the seven finalists will also be awarded a one-year scholarship to study music at AR Rahman’s globally renowned KM Music Conservatory.

Fans can now avail tickets on insider.in

About PepsiCo India:
PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 62 plants across foods and beverages. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker.

PepsiCo’s growth in India has been guided by “Performance with Purpose”- our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in

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